The music poster above is advertising musician Gwen Stefani’s album; ‘Love. Angel. Music. Baby’. By looking at advert we can immediately assume that she is a pop or pop rock artist. This is because of different aspects of the mise-en-scene including her appearance, font style and the colours used on the poster. As well as the central image, the album name suggests the different themes that the album will consist of.
The central image of the magazine advert is Gwen Stefani. The artist herself represents her music and we can assume her music is based on herself. The artist seems to be sitting on her throne and leaning in a relaxed manner. This could suggest that she has the position of a queen and connotes power and wealth. Furthermore, the crown leaning against her right shoulder and the jewelled staff on her left symbolises power, wealth and glamour. This reinforces her femininity as a musician and represents every female’s desire for glamour and beauty. The artist’s appearance also reinforces this factor as she looks polished and perfect. Her short and curly platinum blonde hair gives her a British queen like look. Her smooth complexion suggests perfection and her red lipstick could be seen as seductive as well as the position in which she is seated. Her white gown could connote purity and innocence which could contrast with her red lipstick. The background consists of various shades of gold and red which are rich and luxurious colours. The fact that the back ground is blurry makes the image look fanciful as if having this status is an illusion or a desire for the audience. The image of the artist is defined and clear however, the edges blend in with the blurry background creating a contrast amongst reality and fantasy.
The golden Victorian font blends in well with the adverts’ theme giving the artist a queen like position. The largest text on the advert is the artist's name. This is so the audience draw their attention immedietly towards the artist. The font is clear to read in lower case letters but has curly designs around the outline of each letter to make it look royal. Gwen Stefani was already an established musician when this album was being advertised and released. released. Therefore, using the artists name as the main heading of the advert will attract fans of the artist. The second largest text on the font is the album name to give the audience a clear implication of what the poster is aiming to advertise. Other details such as songs included are also stated as the audience may be familiar with particular popular songs that belong to the artist. The advert also states the artist's Gwen Stefani works with including Dr Dre and Eve. Both Dr Dre and Eve belong to Hiphop & Rap (different to the genre Gwen Stefani belongs to). This helps attract a wider target audience as Eve and Dr Dre fans will be encouraged to listen and possibly purchase the album. Information such as the website, album availability date, and who the album is produced by are all ways of promoting the album and encouraging the audience to buy it. The 'Target' brand mark is visible as it is the brand where the album will be available.
The album name; 'Love.Angel.Music.Baby' could be four different themes that the album may cover. The words 'love' & 'baby' both signify aspects of a relationship and Gwen Stefani's seductive look matches this. The word 'Angel' could also add to the fantasy based theme of unrealism. The advert is both a mixture of reality, modern day glamour and old fashioned fantasy.
On the bottom left of the advert the music album cover is fully visible and it is a zoomed out version of the advert. We are able to see that our expectations of the albums theme drift from being more power based to sexual. The full view of the central image allows us to view the artist is a sexual icon as her legs are open and she wears denim hotpants with transparent tights. The red lipstick works well with this and we are able to see her from a different perspective as a more seductive artist. This changes our ideas of the songs that the album will consist of from not just power based but the power of femininity aswell as a female's desire for glamour and wealth.
The album cover uses a long shot of the artist, creating distance between the audience and the artist and the advert uses a zoomed in image to make the relationship more personal therefore, promoting the album. The two Japanese girls on each side of the artist reinforce her image as royalty aswell as the artists passion towards 'Harajuku fashion'- something that many Gwen Stefani fans are already aware of.
Lastly, the advert uses a golden thin border matching the font, which addes to the fantasy based image as if it is a portrait with a frame rather than a realistic image.
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