Tuesday, 11 January 2011

Survey results analysis

Overall the results from my survey for our draft video were generally positive and supportive; however we did receive some criticism which we are willing to act upon as improvements to our music video for the final draft.

The main concern from our results were the result from the question ‘What do you think more of should be included in the final draft of the music video?’ This is where the results were tied between the options of band shots and bullying shots with both 41.2%. After watching the video I fully understand there statements as I also believe there a lack of these shots. Here I am willing to make these improvements in my final draft of the music video.
100% of the audience answered yes that the music video was well suited to the genre. Alongside this was the positive result with 88.9% supporting that the music and visuals were linked together well. This is very important as the video has to clear in what it represents in the modern day.

94.4% of the audience felt that the performing/acting was realistic. This is important as music video’s have to show a level of professional and believable portray able characters. Also it supports that I am a good casting director.

In the final question the survey asked people generally overall responses which were majority positive however some did offer some advice on how to improve my music video. For example ‘the locker shot, when it slams shut looks a bit dodgy so fix it upother than that loved it’. I can fully understand this as I have also noticed that the section which the locker is slammed shot needs to be improved as firstly the sound has not been taken out and secondly the cut from the shot to the next shot is not smooth enough. Overall I am willing to make changes to make my music video professional and accurate.

By Archie Leigh

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