The music advert above portrays the musician ‘Wretch 32’. Already we can estimate the type of artist he is by looking at the definition of his stage name. ‘Wretch’ means someone that is miserable, unhappy or despicable. It is easier for us to understand what type of genre he belongs to if either of these definitions is applied to him.
The central image of the magazine advert is ‘Wretch 32’. Therefore, the artist himself represents his music and we can assume that his music is personal and could possibly be based on his experiences. The fact that the artist is alone could also suggest that he contributes to every aspect of his music from producing to rapping as he was an unsigned artist when his ‘Wretchropsective’ mix tape was released. Therefore, his image represents his independence as an artist.
Furthermore, the mise-en-scene reflects the album content and the artist's style as well as personality. The artist seems relaxed as his hands are resting by his side near his pockets. His simple casual clothing including denim jeans and a white t-shirt could represent his lifestyle and reflect who he is as a person; laid back, relaxed, simple. The crucifix chain on his left hanging off his jeans represents his faith which could suggest that his faith and moral values may affect the content of his music. However, this is controversial as crucifix ornaments are associated with image today within urban music regardless of the artist’s faith - (fashion statement). The animated black ink spurting out of the artist’s neck contrasts against his white t-shirt. White represents cleanliness, purity and peace. The animated black connotes artificiality as well as impurity potentially threatening the artist foreshadowing the growth of negativity within the content of his music. The fact that the artist is gazing towards his right hand side shows his lack of interest towards the mass media. He seems to be focusing on something else, we as the audience are unable to see which builds up our curiosity and makes us wonder about what it is he is gazing it. We are therefore, encouraged to purchase Wretch 32’s album so we may be able to learn of what it is that he sees from his perspective. This ties in with the album name ‘Wretchrospective’ which is a word combining the artist’s name and the word prospective suggesting that the Album is on something from the perspective of Wretch 32. The central image of Wretch looking at something from his prospective reinforces the album name. The artist's face is focused as if he is focusing on something towards his right and we as the audience are curious about what it is hes looking at from his perspective. The medium shot allows us to become comfortable with the artist almost as if we are getting to know him. This helps develop a relationship that is close to becoming a personal relationship harmonising with the fact that it is a music album cover so we are encouraged to know the artist properly by listening to his music.
The use of the urban graffiti based background visually informs the audience on the genre of Wretch 32’s music; Grime. In many grime videos, the use of graffiti is evident therefore; having graffiti on the album cover suggests Wretch 32 is a Grime artist. In addition to this, the use of animated buildings with ink bleeding from them could represent the corruption of urbanisation and how it’s taking over an individual such as Wretch 32 himself. The fact that the black ink is spreading over the artist’s body suggests that he is undergoing change. The black ink suggests that the artist is bleeding black animated blood adding to the unrealism of the album and his life. The idea of darkness taking over him could suggest he has a dark side he hides or he has undergone many negative events. The use of line paper usually signifies a scrap book, diary or a young student’s notebook which is often personal suggesting that Wretch 32 is revealing personal events via his music. The lined paper bottom could also suggest that the contents of his mix tape are fictional, as paper could be used to note a series of unrealistic events. The fact that the background is animated suggests that the album may consist of fictional course of events or the artists life may seem like a cartoon; unrealistic. The black bird in the background subverses the stereotypes and connotations of peace and freedom attatched to a white dove. The use of black suggests that negativity has overpowered peace and freedom.
The formal font used for the album name and details on the album is White. This is so it stands out against the black background representing black ink. The use of capital letters makes the font look formal and clear to read contrasting against the background images. The first half of the Album name ‘WRETCH’ is in bold and the ‘ROSPECTIVE’ isn’t. This enables the audience to pay more attention to the first half of the album name as it is the artist’s name and a separate word. The artist’s name ‘Wretch 32’ sits well with the background picture making it look as if it’s part of the background graffiti. Rather than a formal name standing out against the background the artists name looks like his signature as it is going across diagonally and is informal. The overall font is not as powerful as the background & central image suggesting that the artist’s fan base will be able to pay attention to the magazine via the power of the images rather than text. The sizes of the text vary depending on the relevance of the information. For example, the album name is one of the largest forms of text on the advert drawing more attention to it so the audience are able to remember the album name over everything else.
The colour scheme consists of eyecatching colours that draw the attention towards the advert.
The most popular colour is blue. Blue represents masculinity and reinforces the fact that the artist is a male. Black represents negativity and white represents positiviy. This contrasts with the positive colours such as blue and white implying that the album reflects on the artist’s personal life which may consist of both negativity and positivity. The colours black and white oppose each other and create a contrast.
The genre the artist belongs to and the genre of the artist himself are both evident via the advert. The fact that the artist is black could imply that the music is most likely hip-hop, RnB or Grime. This is because of the stereotypes attached to black musicians as many black musicians are often excelling within the Grime, Hip-hop & RnB industry. So, it is more likely for a black musician to be associated with those genres as it is expected. As well as the background graffiti image, and the musician himself, the Artist’s name also contributes to the genre enabling the audience to forecast what genre the album will be without listening to a track on the album. ‘Wretch 32’ consists of a number and the word Wretch which means despicable. It is obvious that this isn’t his real name and is his tag name or street name. These names are often used within the Hip-hop, RnB or Grime music by artists suggesting that the artist belongs to one of these genres.
The central image of the magazine advert is ‘Wretch 32’. Therefore, the artist himself represents his music and we can assume that his music is personal and could possibly be based on his experiences. The fact that the artist is alone could also suggest that he contributes to every aspect of his music from producing to rapping as he was an unsigned artist when his ‘Wretchropsective’ mix tape was released. Therefore, his image represents his independence as an artist.
Furthermore, the mise-en-scene reflects the album content and the artist's style as well as personality. The artist seems relaxed as his hands are resting by his side near his pockets. His simple casual clothing including denim jeans and a white t-shirt could represent his lifestyle and reflect who he is as a person; laid back, relaxed, simple. The crucifix chain on his left hanging off his jeans represents his faith which could suggest that his faith and moral values may affect the content of his music. However, this is controversial as crucifix ornaments are associated with image today within urban music regardless of the artist’s faith - (fashion statement). The animated black ink spurting out of the artist’s neck contrasts against his white t-shirt. White represents cleanliness, purity and peace. The animated black connotes artificiality as well as impurity potentially threatening the artist foreshadowing the growth of negativity within the content of his music. The fact that the artist is gazing towards his right hand side shows his lack of interest towards the mass media. He seems to be focusing on something else, we as the audience are unable to see which builds up our curiosity and makes us wonder about what it is he is gazing it. We are therefore, encouraged to purchase Wretch 32’s album so we may be able to learn of what it is that he sees from his perspective. This ties in with the album name ‘Wretchrospective’ which is a word combining the artist’s name and the word prospective suggesting that the Album is on something from the perspective of Wretch 32. The central image of Wretch looking at something from his prospective reinforces the album name. The artist's face is focused as if he is focusing on something towards his right and we as the audience are curious about what it is hes looking at from his perspective. The medium shot allows us to become comfortable with the artist almost as if we are getting to know him. This helps develop a relationship that is close to becoming a personal relationship harmonising with the fact that it is a music album cover so we are encouraged to know the artist properly by listening to his music.
The use of the urban graffiti based background visually informs the audience on the genre of Wretch 32’s music; Grime. In many grime videos, the use of graffiti is evident therefore; having graffiti on the album cover suggests Wretch 32 is a Grime artist. In addition to this, the use of animated buildings with ink bleeding from them could represent the corruption of urbanisation and how it’s taking over an individual such as Wretch 32 himself. The fact that the black ink is spreading over the artist’s body suggests that he is undergoing change. The black ink suggests that the artist is bleeding black animated blood adding to the unrealism of the album and his life. The idea of darkness taking over him could suggest he has a dark side he hides or he has undergone many negative events. The use of line paper usually signifies a scrap book, diary or a young student’s notebook which is often personal suggesting that Wretch 32 is revealing personal events via his music. The lined paper bottom could also suggest that the contents of his mix tape are fictional, as paper could be used to note a series of unrealistic events. The fact that the background is animated suggests that the album may consist of fictional course of events or the artists life may seem like a cartoon; unrealistic. The black bird in the background subverses the stereotypes and connotations of peace and freedom attatched to a white dove. The use of black suggests that negativity has overpowered peace and freedom.
The formal font used for the album name and details on the album is White. This is so it stands out against the black background representing black ink. The use of capital letters makes the font look formal and clear to read contrasting against the background images. The first half of the Album name ‘WRETCH’ is in bold and the ‘ROSPECTIVE’ isn’t. This enables the audience to pay more attention to the first half of the album name as it is the artist’s name and a separate word. The artist’s name ‘Wretch 32’ sits well with the background picture making it look as if it’s part of the background graffiti. Rather than a formal name standing out against the background the artists name looks like his signature as it is going across diagonally and is informal. The overall font is not as powerful as the background & central image suggesting that the artist’s fan base will be able to pay attention to the magazine via the power of the images rather than text. The sizes of the text vary depending on the relevance of the information. For example, the album name is one of the largest forms of text on the advert drawing more attention to it so the audience are able to remember the album name over everything else.
The colour scheme consists of eyecatching colours that draw the attention towards the advert.
The most popular colour is blue. Blue represents masculinity and reinforces the fact that the artist is a male. Black represents negativity and white represents positiviy. This contrasts with the positive colours such as blue and white implying that the album reflects on the artist’s personal life which may consist of both negativity and positivity. The colours black and white oppose each other and create a contrast.
The genre the artist belongs to and the genre of the artist himself are both evident via the advert. The fact that the artist is black could imply that the music is most likely hip-hop, RnB or Grime. This is because of the stereotypes attached to black musicians as many black musicians are often excelling within the Grime, Hip-hop & RnB industry. So, it is more likely for a black musician to be associated with those genres as it is expected. As well as the background graffiti image, and the musician himself, the Artist’s name also contributes to the genre enabling the audience to forecast what genre the album will be without listening to a track on the album. ‘Wretch 32’ consists of a number and the word Wretch which means despicable. It is obvious that this isn’t his real name and is his tag name or street name. These names are often used within the Hip-hop, RnB or Grime music by artists suggesting that the artist belongs to one of these genres.
- On the left hand corner the album cover itself is visible so the target audience know what they should be looking for when they are going to purchase the album. The album cover is almost identical to the advert reinforcing the image within
- Furthermore, the advert consists of a list of featuring artists such as 'Ghetto' and 'Chipmunk' who are popular artists mainly within the 'Grime scene'. This helps promote Wretch 32's music as it may attract fans of other artists aswell as increase his level of popularity.The advert also consists of other promotion methods including logos of shops where the album is available such as HMV, UKrecordshop and 7Digital. The artist's myspace site is also available so fans or new listeners are able to access his music. Lastly, the release date is also available on the advert so, the target audience remember when they will be able to access the album.
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