Evaluation continued

What have you learned from your audience feedback?

Feedback for First draft

Firstly, for our first draft my partner made a survey via survey monkey asking members of the target market about their opinions. (See survey after first draft of video).One of the most important comments someone made was on the initial bathroom scene where the protagonist writes on the bathroom mirror with lipstick. Many members of the audience were unaware of what she was writing and needed us to clearly show it. We made this improvement by slowing the scene down. Another important comment was on the locker scene...'the locker scene looks a bit dodgey so fix it up'. After receiving these comments my partner and I revisited our video and made changes if we felt they were necessary. The locker scene was a combination of two clips with a seconds pause in between. We changed this by cutting out 0.8 seconds of that clip.

Feedback for Final draft

1.) Feedback via Video

I asked an unsigned American Hip hop musician that makes You tube commentaries to give his opinion on our music video. I am aware that his views on our final piece differed to the views of other commentators. This may be because he did not fill the criteria of our target audience as he is 30 years old and a Hip hop musician. I did not acknowledge the commentators video as he did not fit the criteria of my Target Market and his response for my final draft was an anomalous result.

2.) More Feedback via Video

I asked a member of my target audience (an 18 year old girl that listens to rock) to give me feedback for my video. The main thing she pointed out was the fact that the drums were not in sync with the music. If I was to do the video again I would play the music whilst filming in order to get the drums in sync with the music

3.) You tube feedback (comments)

We also recieved some Youtube comments and all four comments were positive. This meant that after making our changes members of our target market preferred our final draft to the first.

4.) Feed back via Facebook (comments)

Social networking sites such as Facebook were very helpful when receiving comments. The person above mentions that our band shots were unenthusiastic and there were a lack of multi angular shots. Although we deliberately stuck to long shots, during the day we filmed our camera battery died so we made do with the shots we had. We did not have time to improve the performance shots as one of the lead singer was abroad. Therefore, we used editing on I movie as well as effects such as black outs and contrast changes to make the performance visually interesting. If I could film the performance scene again, I would make sure the band practiced numerous times before hand without reading lyrics off paper, and also would've booked the dance studio for a longer period of time. I would also come with a prepared emergency camera because with a low camera battery, we had to keep the camera plugged in. This meant we couldn't make use of equipment such as the dolly.

How did you use media technologies in the construction and research, planning and evaluation stages?

Construction: For the construction stage I used different types of technology including software and hardware. The hardware included the Camcorder, Microphone+ Amplifier, Electric guitars. For my music video I used the camcorder to film the events within the video. This was simple to use and the clips were visible whilst we were filming on the screen. We used other equipment such as the dolly, tripod and steady cam to accompany the cam corder. The tripod allowed us to use the camcorder in a steady manner, where we were able to adjust the heights of the shot including angles. The dolly allowed us to circulate round, or take shots from behinds something as it was easy to move. The steady cam allowed us to take steady shots while having the camera hand held preferably for closeup shots going around someone. We also used other devices such as the microphone and Electric guitar so the band could play the instruments whilst performing to make timing easier. (Besides the drummer). The amplifier was used to amplify the sound of both the Mic and guitars & adjust volume. For our music video we also used software such as Imovie to edit the clips and add effects. Lastly we used sites such as YouTube; to upload the video, blogger to present our video and Facebook to receive feedback for our video.

During the design process of my work (ancillary texts) I mainly used a digital camera to take images of the band and protagonist. I didn't need to use a mode on the camera as I was able to aid the hardware i used with software such as Adobe Photoshop. Photoshop enabled me to edit pictures giving them a professional look. I used tools such as cropping tools, slicing tools, cloning tools, shadowing, darkening and also used the filter tab in order to change the hues, colours or saturation of an object. This was helpful because I wouldn't have to put makeup on the model before taking the image as i could simply do it via Photoshop.

Research: During the research stage I mainly used software although I did use one hardware device. I found a scanner to be more accurate and convenient, when it came to capturing Digipak research images over a digital camera. I used software such as search engines (Google) and other websites to gain information on the artist. I also used you tube videos to watch videos that i could analyse as well as paint to print screen clips from my video. Again I used blogger to upload my research.

Planning: I used a digital camera to plan my work when it came to taking images of locations. For my story board i used a camcorder to film the clips, i movie to edit them and YouTube to post my story board. This was a brief task which enabled me to visualize my story board as if it was a video due to YouTube. It also helped me familiarize myself with the tools within I movie making it easy when it came to editing my actual video. Otherwise, i mainly used software. I used MS word to annotate and highlight the lyrics of my music video. I also used electronic mail to get permission to use the music for my video as well as for booking the dance studio. When it came to artist research I used the internet to access the artists biography from their website and screen dumps of YouTube videos for my star image analysis.

Evaluation: For my evaluation I used the internet to confirm the names of key terms for my coursework. I also wrote it out on MS word before uploading it on blogger. Overall, I feel that the internet including YouTube & Blogger have played a huge roll and have contributed greatly towards my coursework. If I could do my evaluation again, I would film so, each time id reference my coursework and certain aspects of it id be able to put the images up for show directly whilst speaking.