Pitch

The narrative of our music video is about a girl at college who gets bullied where the affects of bullying are so bad she ends up cutting herself and becoming a stereotypical ‘emo’. The video will start showing Kimberley on the floor with blood coming from her wrist showing she has obviously attempted suicide. From this the song will start showing clips from both flash backs of how being bullied and the affects of it and also the performance by a band who some witnessed her being bullied at college.

The video will show some clips of Kimberley getting bullied by using a number of shots such as a long shot showing her walking down the college hallway. Here I will cut to close up of bullies and then cut to mid shots showing their actions. In the video I will show the affects of being bullied by using a number of close shots of Kimberley showing her facial expression being upset and hurt. This will also relate to the lyrics and the song title ‘Make Up’: “As makeup runs down your cheeks, you found that you are lost again” as she will be wearing make up crying ruining it also symbolising that bullying is also ruining her life. I will also use an arc shot showing a 360 of her upper body showing affects of bullying. Also Kimberley will be drinking alcohol which will be a reference to the lyrics: “So drink it down, we need this now, Make the pain go away”. This shows she is trying to get rid of the pain of being bullied and the humiliation that goes with it.

The performance section of the video is a band where members of the band also feature in the narrative section witnessing the bullying. I will represent the band by using a number of shots such as long shots to show the whole band, close up of the lead singer and instruments to show importance, low angle to show the band as powerful as they are narrating the story.The flashbacks basically show the audience why she has cut herself however it also shows before this she has resorted to alcohol in dealing with her crisis. The narrative is heavily advised by the lyrics but in the music video the shots will be cut back and forth from the narrative of flashbacks of the girl being bullied/affects and the performance of the band who members witnessed the bullying. In a way the band are narrators to the story.

The music video is going to have a number of different locations ranging from: the bedroom of the main character where she takes out her anger and depression, college hallway where she gets bullied, and college bathroom where she is upset and crying with make up running down her cheeks. Another location is a rough area of brick lane where she goes to be alone relating with the lyric: “Found that you're alone”. The performance section of the video is going to be entirely filmed in a studio where it is seen as professional giving the band and the song a serious outlook.

By Archie Leigh